BVAU | RO, GL |

Tipul înregistrării:	Text tipărit: monografic
Autor:	McDonald, Malcolm
Responsabilitate:	Malcolm McDonald
Editura:	Butterworth-Heinemann
Locul publicării:	Oxford
Anul Ediției:	1995
ISBN:	0-7506-2213-X
Ediţie:	3-rd Edition
Descriere:	XIII, 485 p. : fig., tab.
Note:	Printed in Great Britain
Limba:	Engleză
Serie:	Marketing. Professional Development
Subiect:	audit
Subiect:	managementul vânzărilor
Subiect:	marketing
Subiect:	planuri de marketing
Subiect:	politici de marketing
Subiect:	strategii de marketing
Subiect:	vânzări
Subiect:	Gl-Bj
Cota topografică:	IV 6.932
Clasificare:	658.8.012(036)
Clasificare:	082.1 Marketing. Professional Development

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